The Great CX Metric Deception.

So, you think you know your customers? Got the dashboards, the NPS looks okay, CSAT is doing its daily dance, and everyone in the meeting nods when you present the numbers. You’re data-driven, right?

Bullshit.

Let’s be honest: for too many businesses, these common CX metrics aren't just numbers; they're a shallow, seductive lie – a corporate influencer’s filtered reality. And the worst part? This curated illusion isn't just misleading you; it’s actively sabotaging your ROI. Ready to uncover the truth about what actually builds your business? Dive in...